Swoozie's at Preston Center has been a Dallas favorite since first opening in 2008 at The Plaza at Preston Center. Known across the DFW area as the go-to destination for personalized gifts, party supplies, and celebration essentials, the Preston Center store reopened in late 2025 with a refreshed look and the same curated spirit that has made the brand a local institution.

From custom invitations and monogrammed stationery to complimentary gift wrapping that is almost too pretty to open, the Dallas team brings the full Swoozie's experience to Preston Hollow and beyond. Walk in for a birthday gift, stay for the seasonal displays, and leave with everything you need to make your next celebration unforgettable.